Products for The Man

I saw 2 advertisements today - which explicitly focuessed on being the products for the "Man"..Burger king commercial where guys left their hot dates in classy restaurants and went to burger king for the meat filled burgers for the Man..and then there was the Volvo commercial with the Volvo logo inside the male gender sign

I am surprised that marketing teams for these companies are ready to miss on attracting the female homo sapiens..oh well..whatever works..for the man!