Brand Entertainment - make a movie, show, music video, or any media, which itself is an entertainment piece promoting a brand.
Example - the BMW Films "The Hire"ad campaign with Fallon (wiki).
Here is one of the bmw film starring Clive Owen and Madonna, directed by Guy Ritchie.
Other BMW films on youtube.
I believe that brand entertainment is a good idea. It captures my attention for much longer duration than a regular ad. Put a regular ad on, and, all i am trying is to skip it somehow - possible or not.
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And, as we know, everything is a brand: http://www.zefrank.com/theshow/archives/2006/08/082906.html
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